Place Value GmbH
Südliche Münchner Str. 34
D-82031 Grünwald

Tel +49 89 2000184-0
Fax +49 89 2000184-184
E-Mail info@placevalue.de

Our Company

Key figures

Martin Kemmer

Martin Kemmer
Founder and Managing Partner

The strategic mind behind Place Value is the founder, Martin Kemmer. He has many years of experience as an entrepreneur, investor and marketer in the hotel industry field and beyond. As managing partner he directs the overall strategy of Place Value.

Martin Kemmer

Daniela Schade
Managing Director of Hotel Management

Since February 2023, Daniela Schade has been comprehensivly shaping the future of Place Value as Managing Director of Hotel Management. In addition to commercial and operational management tasks, she is setting new standards in the strategic development and growth of the company. In doing so, she draws on many years of management experience in various international companies.

Get to know us - we are the go-to people for hotels: Consulting and Strategy Development. Repositioning and Rebranding. Business and Organisational planning. Personnel management and Administration. Facilities Management. Sales. Financial Accounting. Procurement management. Contract management.

As hotel operators, we lead our properties with all the expertise of Place Value. At the strategic level Hotel management, property development and location strategy, we develop every hotel with intelligence and good judgement - sustainably and capably for everyday business.

Our business does not live by promises, but by actions. For what we do, we take responsibility; agreed objectives are law for our team. Our benchmark is - to benefit from the potential of a property - the Place Value way. We don’t take over properties whose prospects we don’t believe in.

Our strengths lie in our broad vision: We know the goals and challenges for owners and investors as well as the everyday life of the hotelier and their staff. With this versatility, we arrive at realistic strategies and confidently master their implementation in everyday life.

Our core business is the Economy hotel industry - a booming market with high profitability and large dynamic range. For this segment, we are ideally placed with accumulated expertise, a competent team, strong partners and convincing references.

Place Value for family-run hotels: Even in the midscale hotel industry, the success of many establishments is closely linked to the personality of the hoteliers. Reputation, often developed over generations, the rating awarded and loyal guests are a hard earned reward for many years of work - and a great asset that must not be lost upon the departure of an hotelier. Contact us: We have experience in continuing business at traditional sites and we find the right prospect for you and your establishment.

Place Value for franchisors: When franchise hotels aren’t successful and lose their shine, more is at stake than just the operating results of the establishment. In the interest of the entire brand and franchise value, mistakes must be rectified quickly, professionally and consistently. Contact us: As an experienced franchisee, we have excellent references, reliable expertise, a powerful management team and a complete portfolio of services.

Place Value for property owners: Many owners prefer a hotel to be built purely as a rental space - the earnings potential in the hospitality industry is large and a thriving hotel is the best way to make money with property. To uncover this treasure you need professional property development, powerful branding and a partner with specialist, strategic and operational strengths. Contact us: With our network and our service portfolio we will bring you that success.

Place Value for hotel operators: Contact us without any obligation. We take a neutral look at your establishment and can open up new opportunities for you with an impartial location evaluation and a realistic assessment of its potential. By implementing strategic and operational solutions from our service offerings - from business planning and human resources management to sales - we solve many practical challenges and assume responsibility for the results of our work.

Place Value for lenders: There can be a variety of causes for the failure of a hotel operator — the result is always crucial for financiers. Not least when a loan is not correctly handled or an establishment falls short of the agreed figures, breaking point is unavoidable. Contact us: We can verify your observations and, if desired, allocate responsibility as a new operator with our service portfolio.

Place Value for investors: The budget, economy and midscale hotel market is thriving and has been for a long time because it poses lower risks compared to other hotel segments and yields stable profits. But it isn’t always a sure fire business success - to be successful there needs to be professionally developed sites, carefully chosen strategic partners and strong branding. Contact us: We bring investors and industry partners together and provide investments with prospects.