Transforming hotel assets into profits.

Your partner for success in hotels.

Discreet.
Professional.
Results-oriented.

Place Value® is your partner in making an existing or planned hotel asset profitable and successful over the long term. With our many years of experience, we deliver not only a comprehensive digital transformation, but also realistic, sweeping modernization and hotel development solutions that add value. Our customer base comprises hotel developers, investors and financial institutions, as well as cities and municipalities, family offices and private equity investors.

Place Value. Transforming hotel assets into profits

Benefit from our expertise as an owner and operator. Maximize the value of your hotel asset with our comprehensive solutions. We deliver long-term stability and financial success.

Your projects. Our expertise.

Support from start to finish. For your success.

Location strategy

Location strategy

Asset development

 

Real estate development

Asset revitalization

Real estate revitalization

Hotel modernization

Hotel modernization

 

Location strategy

Comprehensive location analysis:
Consider micro and macro locations to identify the full potential of a hotel asset.

Market research and competitor analysis:
Analyze market trends and competitors to develop customized location strategies.

Future-oriented location assessment:
Forecast long-term location development to ensure sustainable investments.

The digital transformation angle:
Focus on macroeconomic digital transformation to remain competitive in the long term.

Dynamic adjustment to new target groups:
Identify new target groups and continually adapt location strategies to ensure a hotel’s success in a rapidly changing market.

Asset development

New development and positioning:
Focus on new and existing hotel assets in the economy sector.

Sustainable construction and designs:
Integrate modern, sustainable methods for above-average margins.

Digital project development:
Rely on building information modeling (BIM) for a modern and efficient development phase.

Innovative financing models:
Ensure a high return on investment (ROI) through innovative financing and efficient planning.

Asset revitalization

Valuation and planning for the potential of existing assets:
Identify and maximize the value of existing assets with detailed analyses and strategic planning.

Implementation:
Efficiently complete planned measures to add value and optimize.

Sustainable refurbishment solutions:
Optimize assets with green measures to efficiently meet ESG criteria and achieve economic success.

Cost control and time management:
Keep a close eye on budgets and timelines for successful projects.

Hotel modernization

Modernization concepts and design:
Optimize hotel assets to increase profitability: efficient design solutions for more streamlined operations, optimal utilization of resources, lower operating costs, and increased guest satisfaction.

Technological upgrades:
Add cutting-edge technologies such as smart rooms and automated check-in/check-out systems based on an in-depth assessment on the targeted and efficient use of innovations that make the most sense for your hotel. Customized, practical solutions – no unnecessary bells and whistles.

Sustainable renovation:
Use energy-efficient systems and green materials for green renovations to reduce your environmental footprint and discover profitable, value-added solutions.

Optimization of guests’ comfort and experience:
Improve facilities and services to increase the comfort of your guests and improve their overall satisfaction.

Our concept. Your solution.

Place Value – The Principle of Profitability.

It takes an integrative process for a hotel asset to realize its full financial potential. Our comprehensive portfolio is unique in the market. With clear assessments, honest and realistic advice, precise planning, and resolute implementation, we maximize the profitability of hotel assets. Our proven approach delivers sustainable success.

Place Value. Making the difference.

AnalysisIn-depth analysis: Thorough assessment to identify opportunities and risks. Precise. Comprehensive.
AdviceIndividual advice: Customized recommendations for strategic advantages. Honest. Realistic.
PlanningStrategic planning: Creation of detailed, actionable growth plans. Meticulous. Transparent.
ImplementationSeamless implementation: Practical implementation and ongoing support. Straightforward. Determined.

Your advantage: We know the market. Inside and out.

As an owner and operator.

Our unique position in the market as an owner and operator allows us to redevelop hotel assets from the ground up and operate them successfully. These two prongs of expertise give us a 360-degree view of all aspects of asset development and management. In this way, we transform hotel assets into profitable locations.

Place Value. Considering every aspect.

Place Value. At a glance.

Facts and figures.

Market expertise since 2010

Market expertise since 2010

Impressive references, an impressive portfolio: Hey Lou HOTELS

Impressive references, an impressive portfolio: Hey Lou HOTELS

360° expertise an owner and operator

360° expertise an owner and operator

Developer of an in-house hotel platform solution

Developer of an in-house hotel platform solution

7 successful hotels of our own, including third-tier locations

7 successful hotels of our own, including third-tier locations

Sustainability certifications

Sustainability certifications

100% honest and realistic advice

100% honest and realistic advice

3 parking garages with over 1,000 spaces

3 parking garages with over 1,000 spaces

Your challenges. Our expertise.

The result of many years of experience.

With more than a decade of experience as an owner and an operator, we understand the challenges you face – and offer customized solutions to help you excel. We optimize your finances, reduce costs, and ensure clear communication and reliable schedules. We minimize risks and increase the value of your asset for the long term. We also help you improve your credit and restructure, offer proven solutions for times of crisis, and reliably carry out necessary renovations.

Place Value. Mastering your challenges.

Your security. Our team.

Demonstrable successes.

Our results are quantifiable and unmistakable. With many years of experience in asset management, we maximize asset performance – our own or others. Our expertise ensures sustainable financial optimization and maximum efficiency. Thorough due diligence and transparent reporting provide a solid foundation for decision-making and build trust.

At the same time, we drive the digital transformation and rely on future-oriented solutions. We transform projects that others write off as a lost cause into profitable assets. Our strategies, which include ESG-compliant renovations, not only improve the attractiveness of assets, but also make them suitable for divestment again.

We work with banks and financial institutions based on our strong track record in restructuring and strategic communications. With our innovative, customized solutions, we improve operational efficiency over the long term and implement the necessary decisions in a targeted and reliable manner.

We question existing processes, identify weaknesses, and relentlessly replace outdated structures with modern, resource-efficient solutions that meet the highest standards of efficiency and sustainability.

Martin Kemmer

Executive

Martin Kemmer

Executive

Thomas Kemmer

Executive

Thomas Kemmer

Executive

Sebastian Kemmer

Executive

Sebastian Kemmer

Executive

Florian Bauer,

Taxes

Florian Bauer,

Taxes

Arne Weise,

Legal

Arne Weise,

Legal

Marcus Matussek,

Facility-Management

Marcus Matussek,

Facility-Management

Place Value. Decades of experience.

A real success story.

Since our founding, we have achieved milestone after milestone, successfully demonstrating our leading expertise in the economy segment. From acquiring bankrupt hotels to launching new brands, our success story is a testament to our unique commitment and pioneering spirit.

Place Value. Innovating for success.

2010

Acquisition of five hotels from a bankruptcy case

2011

Groundbreaking for our first constructions projects in Hildesheim and Friedrichshafen

2012

Acquisition, transformation, and revitalization of two hotel projects in the east of Munich

2014

Hotel project in Frankfurt

2015

Hotel project in Piding

2016

Martin, Sebastian, and Thomas Kemmer found Place Value GmbH

2016

Construction of first parking garage in Frankfurt

2017

Hotel project in Monheim am Rhein

2017

We go fully digital: transformation to paperless company

2018

Hotel project in Nördlingen

2019

Hotel project in Karlsruhe

2023

Reconceptualization and repositioning of our hotels

2024

Launch of the new brand Hey Lou HOTELS

At Place Value, we combine decades of experience with innovative solutions to transform hotel assets into successful investments.

Ready for the next step?

Get in touch with us now.

Let us help you put your hotel asset on the fast track to success. Whether your goal is sustainable profitability, digital transformation, or innovative development, Place Value is your experienced partner.

Contact us today to find out how we can make your project a success story, too.