Transforming hotel assets into profits.
Your partner for success in hotels.
Discreet.
Professional.
Results-oriented.
Place Value® is your partner in making an existing or planned hotel asset profitable and successful over the long term. With our many years of experience, we deliver not only a comprehensive digital transformation, but also realistic, sweeping modernization and hotel development solutions that add value. Our customer base comprises hotel developers, investors and financial institutions, as well as cities and municipalities, family offices and private equity investors.
Place Value. Transforming hotel assets into profits
Benefit from our expertise as an owner and operator. Maximize the value of your hotel asset with our comprehensive solutions. We deliver long-term stability and financial success.
Your projects. Our expertise.
Support from start to finish. For your success.
Location strategy
Asset development
Asset revitalization
Hotel modernization
Location strategy
Comprehensive location analysis:
Consider micro and macro locations to identify the full potential of a hotel asset.
Market research and competitor analysis:
Analyze market trends and competitors to develop customized location strategies.
Future-oriented location assessment:
Forecast long-term location development to ensure sustainable investments.
The digital transformation angle:
Focus on macroeconomic digital transformation to remain competitive in the long term.
Dynamic adjustment to new target groups:
Identify new target groups and continually adapt location strategies to ensure a hotel’s success in a rapidly changing market.
Asset development
New development and positioning:
Focus on new and existing hotel assets in the economy sector.
Sustainable construction and designs:
Integrate modern, sustainable methods for above-average margins.
Digital project development:
Rely on building information modeling (BIM) for a modern and efficient development phase.
Innovative financing models:
Ensure a high return on investment (ROI) through innovative financing and efficient planning.
Asset revitalization
Valuation and planning for the potential of existing assets:
Identify and maximize the value of existing assets with detailed analyses and strategic planning.
Implementation:
Efficiently complete planned measures to add value and optimize.
Sustainable refurbishment solutions:
Optimize assets with green measures to efficiently meet ESG criteria and achieve economic success.
Cost control and time management:
Keep a close eye on budgets and timelines for successful projects.
Hotel modernization
Modernization concepts and design:
Optimize hotel assets to increase profitability: efficient design solutions for more streamlined operations, optimal utilization of resources, lower operating costs, and increased guest satisfaction.
Technological upgrades:
Add cutting-edge technologies such as smart rooms and automated check-in/check-out systems based on an in-depth assessment on the targeted and efficient use of innovations that make the most sense for your hotel. Customized, practical solutions – no unnecessary bells and whistles.
Sustainable renovation:
Use energy-efficient systems and green materials for green renovations to reduce your environmental footprint and discover profitable, value-added solutions.
Optimization of guests’ comfort and experience:
Improve facilities and services to increase the comfort of your guests and improve their overall satisfaction.
Our concept. Your solution.
Place Value – The Principle of Profitability.
It takes an integrative process for a hotel asset to realize its full financial potential. Our comprehensive portfolio is unique in the market. With clear assessments, honest and realistic advice, precise planning, and resolute implementation, we maximize the profitability of hotel assets. Our proven approach delivers sustainable success.
Place Value. Making the difference.
Your advantage: We know the market. Inside and out.
As an owner and operator.
Our unique position in the market as an owner and operator allows us to redevelop hotel assets from the ground up and operate them successfully. These two prongs of expertise give us a 360-degree view of all aspects of asset development and management. In this way, we transform hotel assets into profitable locations.
Place Value. Considering every aspect.
Place Value. At a glance.
Facts and figures.
Your challenges. Our expertise.
The result of many years of experience.
With more than a decade of experience as an owner and an operator, we understand the challenges you face – and offer customized solutions to help you excel. We optimize your finances, reduce costs, and ensure clear communication and reliable schedules. We minimize risks and increase the value of your asset for the long term. We also help you improve your credit and restructure, offer proven solutions for times of crisis, and reliably carry out necessary renovations.
Place Value. Mastering your challenges.
Your security. Our team.
Demonstrable successes.
Our results are quantifiable and unmistakable. With many years of experience in asset management, we maximize asset performance – our own or others. Our expertise ensures sustainable financial optimization and maximum efficiency. Thorough due diligence and transparent reporting provide a solid foundation for decision-making and build trust.
At the same time, we drive the digital transformation and rely on future-oriented solutions. We transform projects that others write off as a lost cause into profitable assets. Our strategies, which include ESG-compliant renovations, not only improve the attractiveness of assets, but also make them suitable for divestment again.
We work with banks and financial institutions based on our strong track record in restructuring and strategic communications. With our innovative, customized solutions, we improve operational efficiency over the long term and implement the necessary decisions in a targeted and reliable manner.
We question existing processes, identify weaknesses, and relentlessly replace outdated structures with modern, resource-efficient solutions that meet the highest standards of efficiency and sustainability.
Martin Kemmer
Executive
In brief
As a visionary serial entrepreneur, Martin Kemmer has revolutionized the system economy hospitality sector with over 25 innovative ventures. His portfolio spans from digital solutions to sustainable real estate projects. His passion for innovation and sustainability is shaping the future of the industry. As the founder and managing partner of Place Value GmbH and it4me GmbH, he has made significant pioneering contributions to the digital transformation and sustainability of the hospitality sector. Martin Kemmer is a leading expert in the application of artificial intelligence in hospitality and is actively shaping the future of guest experiences.
Contact
m.kemmer@placevalue.de
presse@heylouhotels.com
LinkedIn
Martin Kemmer | LinkedIn
Website
www.heylouhotels.com/en/
Thomas Kemmer
Executive
In brief
Thomas Kemmer is a project developer with a background in natural science and business administration. This interdisciplinary background enables him to combine analytical thinking and technological expertise with economic planning. He focuses on the development of sophisticated real estate projects, particularly in the area of hotel special-use properties. Over the last ten years, he has successfully built up the IT, procurement, facility and energy management areas. He uses strategic foresight and a pragmatic approach to design future-oriented projects from conception to realization. His versatility and innovative strength make him a reliable source of inspiration in real estate development.
Contact
t.kemmer@placevalue.de
presse@heylouhotels.com
LinkedIn
Thomas Kemmer | LinkedIn
Website
www.heylouhotels.com/en/
Sebastian Kemmer
Executive
In brief
Sebastian Kemmer brings extensive expertise in real estate and construction law as well as financing consultancy. He combines many years of experience in tax, social security, labor, franchise, data protection, sales, and contract law with a practical approach focused on tailored solutions. His work in international business law firms has given him in-depth insight into the expectations and needs of stakeholders, particularly in financing and corporate transactions. With a clear focus on practical solutions, he lays the foundation for sustainable success. Sebastian Kemmer represents legal expertise with strategic foresight—always committed to aligning interests and achieving the best outcomes for his clients.
Contact
s.kemmer@placevalue.de
presse@heylouhotels.com
Website
www.heylouhotels.com/en/
Florian Bauer
Taxes
In brief
Florian Bauer brings over 10 years of experience in tax consultancy and stands out with his IT affinity and modern, process-oriented approach. Combining profound expertise with a focus on efficiency, he develops innovative solutions that make tax consultancy simpler and more effective. His fresh ideas set new standards in the industry. Florian Bauer thinks ahead, optimizes processes, and delivers tailored solutions perfectly aligned with his clients’ needs—always with the goal of creating genuine added value.
Contact
f.bauer@placevalue.de
presse@heylouhotels.com
LinkedIn
Florian Bauer | LinkedIn
Website
www.heylouhotels.com/en/
Arne Weise
Legal
In brief
Arne Weise is a visionary legal professional and experienced compliance manager with over 15 years of expertise in legal consulting and corporate management. He contributes to securing economic success and minimizing risks. With his in-depth knowledge of corporate and capital market law and his leadership role in transformation projects, he sets new standards. As an authorized officer of the Place Value Group, he combines legal expertise with insights gained from his internationally-oriented MBA in cybersecurity compliance. Through strategic foresight and practical solutions, he shapes future-ready corporate structures and sets benchmarks for efficiency and security.
Contact
a.weise@placevalue.de
presse@heylouhotels.com
LinkedIn
Arne Weise | LinkedIn
Website
www.heylouhotels.com/en/
Marcus Matussek
Facility-Management
In brief
Marcus Matussek, as a certified facility management specialist, combines extensive expertise in building technology and modern facility management. Since 2019, he has been driving innovative processes as Technical Director of the Place Value Group, focusing on durability and efficiency. Since 2014, he has been shaping standards for maintenance and technical infrastructure as the hotel technical director in a corporate hotel. With his expertise in technical procurement as well as his role as a fire protection and safety officer, he ensures comfort and maximum safety. Marcus Matussek actively advances the sustainable development of building technology, laying the foundation for a guest experience that seamlessly combines modern technology with exceptional standards.
Contact
m.matussek@placevalue.de
presse@heylouhotels.com
LinkedIn
Marcus Matussek | LinkedIn
Website
www.heylouhotels.com/en/
Place Value. Decades of experience.
A real success story.
Since our founding, we have achieved milestone after milestone, successfully demonstrating our leading expertise in the economy segment. From acquiring bankrupt hotels to launching new brands, our success story is a testament to our unique commitment and pioneering spirit.
Place Value. Innovating for success.
2010
Acquisition of five hotels from a bankruptcy case
2011
Groundbreaking for our first constructions projects in Hildesheim and Friedrichshafen
2012
Acquisition, transformation, and revitalization of two hotel projects in the east of Munich
2014
Hotel project in Frankfurt
2015
Hotel project in Piding
2016
Martin, Sebastian, and Thomas Kemmer found Place Value GmbH
2016
Construction of first parking garage in Frankfurt
2017
Hotel project in Monheim am Rhein
2017
We go fully digital: transformation to paperless company
2018
Hotel project in Nördlingen
2019
Hotel project in Karlsruhe
2023
Reconceptualization and repositioning of our hotels
2024
Launch of the new brand Hey Lou HOTELS
At Place Value, we combine decades of experience with innovative solutions to transform hotel assets into successful investments.
Our values. Our passion.
Memberships and commitments.
As a leading hotel assets and locations company, Place Value is active in selected professional associations and networks. Our memberships underscore our commitment to excellent solutions, ongoing exchange, and practical innovation in hotel development.
Ready for the next step?
Get in touch with us now.
Let us help you put your hotel asset on the fast track to success. Whether your goal is sustainable profitability, digital transformation, or innovative development, Place Value is your experienced partner.
Contact us today to find out how we can make your project a success story, too.
